The Insurance Dudes met back in 2018 when Jason Feltman was fresh to the industry and Craig Pretzinger was in his 10th year as an agent. They came from different backgrounds, yet had the same drive to succeed and positive overall outlook on the future of the agent—that is IF the right strategic moves were made. In those early days, the Dudes were on the phone daily, talking shop: from marketing and sales to hiring and agency culture, these dudes couldn’t get enough talk time ;).
They predicted that a major shift in the landscape of the agency world was underway, and the result of that shift would leave many agents looking for new careers. The Dudes believed that agents would need to grow rapidly to compete with the large captive carriers and lizardish call centers. The big carriers were pumping out billions of marketing dollars with the relentless message that all insurance was the same and cheap was better. They were telling consumers that the agent didn’t matter. While they knew this not to be the case, they also believed that perception is reality. Without a marketing war chest at their disposal to expose the inaccuracies of the cheap insurance companies’ 1984-style marketing machines, they knew there had to be another way for Insurance Dudes and Dudettes to break through!